Growing up in New Orleans, the Figueroa brothers were surrounded by the enticing aromas and flavors of Caribbean, African and European cuisines. They were also inspired by all the extraordinary women in their lives. Their mother was a gourmet cook and from her they developed a passion for international cuisine. Their grandmothers and aunts shared family recipes and taught the young brothers the importance of balancing spice and flavor—and putting a lot of love in everything they made. So many women had such a strong influence on their lives, it would be impossible to name just one.
So who is Melinda? “Melinda represents all of the women who have shared their passion for cooking and food and family,” explains Greg Figueroa. “She symbolizes mothers and grandmothers all around the world who make food with love!”
This passion for food and flavor took the brothers around the globe, eager to experience new ideas and to be inspired by new ingredients. It wasn’t long before they decided to share their passion and create their very own hot sauces. In 1989, Melinda’s hot pepper sauces were introduced and they set the culinary world on fire! It was the first brand to truly balance fire and flavor. The first brand to introduce America to the habanero chile pepper, and the first to introduce a pepper sauce with a variety of heat levels.